LatteScreen launches pioneering in Japanese mobile advertising lock screen market

JAPAN: On April 8, a leading player in reward-based mobile advertising industry, AppDisco, expressed its ambition to become a pioneering figure in the Japanese market through its recent release of the official version of LatteScreen.

Following the launch of beta service version last March, the updated version of LatteScreen introduces mobile screen lock reward system on Android, offering rewards for unlocking devices’ lock screens. Users can view advertisements on their lock screen simply by sliding to the left or right and receive up to 2,160 JPY ($23) every month.

Yoo Bumryung, the co-founder of AppDisco as well as the Head of Global Business stated: "LatteScreen is the very first case of a reward-based mobile advertising platform that utilizes lock screens on smartphone devices. As AdLatte Japan is the first incentivizing mobile advertising platform in the country, we are proud to be recognized as the pioneers of the market."

The Japanese version of LatteScreen is identical with that of Korean which retains the sensible yet simple image advertisement thereby enhancing smartphone displays. It also designs and implements animated characters in the slide bar, adding cheerful and dynamic elements as part of the Japanese localization process. Moreover, as in AdLatte Korea, Japanese version offers integrated service with LatteScreen, helping users to maximize their redemption and use both apps with ease.

LatteScreen has reached 150,000 downloads within the first month of its release in Japan, reflecting the positive outcome previously seen with AdLatte. At present, Qoo10, COM2US JAPAN, and LIFECARD are advertising via LatteScreen and there are many others in line seeking to utilize this advertising channel.

Jeong Soohwan, AppDisco’s CEO, stated: “As Japan was the first nation to adopt point-reward system, LatteScreen is expected to be the ultimate advertising platform that reflects the people’s interest and demand. As advertisers already are seeing our application as an effective means to reinforce brand image, we will strive to consolidate our position as the leader in the market through active localization.”