LG unveils next gen Optimus L-Series II smartphones in India

INDIA: LG Electronics has launched Optimus L-series II smartphones - LG L7 II Dual and L3 II dual, its next generation of Optimus L series devices. 

The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L Series II looks to continue this momentum with its sophisticated style and differentiated features.

LG’s L Series II smartphones are designed around LG’s L-Style philosophy, which seamlessly blends an ultra- contemporary design with a timeless layout. Optimus L Series II embodies the beauty of the first L Series but with a more refined touch.

These new smartphones add four new design elements to LG’s design philosophy--Seamless Layout with minimalistic contours and graceful edges, Laser Cut Contour for elite craftsmanship with elite laser-etched details, Radiant Rear Design with pebble-like accents and Smart LED Lighting on the home button.

The newly launched mid-range smartphones are the latest addition to LG’s Optimus family line-up.  Both the gadgets sport a brilliant True IPS display, support dual SIM and run on the latest Android Jelly Bean. While the 4.3 inch L7 II Dual has a 1 GHz Dual Core processor, the 3.2 inch L3 II Dual runs on a speedy 1 GHz processor. L Series II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo and Safety Care.

LG Optimus L7 II Dual

The LG Optimus L7 II Dual (see image) is a top of the range smartphone, which features a 1 GHz dual- core processor, 4 GB internal memory, 2,460 mAh battery and a 4.3 inch IPS display with 400 x 800 pixel resolution. The 8MP camera comes with LED Flash and is capable of taking pictures via Voice Commands with CheeseShutter. Since the phone supports dual SIM, its Quick Switch Hot Key makes switching between both the SIMs effortless also Smart Forwarding function helps you to manage calls between both the SIMs. 

The L7 II smartphone comes with some very useful apps that are typical of LG phones, like the QuickTranslator, which can recognize a foreign language and translate it into a language of your choice, the QSlide, which promotes multi-tasking by allowing you run two functions simultaneously and Live LG Mobile TV which allow you to watch 50+ live channels on the go.

LG Optimus L3 II Dual

Optimus L3II Dual advances the styling and convenience of the original Optimus L3 smartphone with a new flair that complements its user experience. The LG Optimus L3 II Dual sports a 3.2 inch IPS display and functions on a single-core 1 GHz processor. It packs a 1,540 mAH battery and runs the latest Android Jelly Bean. 

The dual SIM device also brings on board a 3MP rear camera and 4GB of internal storage. The smartphone comes loaded with features like- Smart Forwarding, which helps manage calls between both the SIMs, Safety Care feature which can make quick contact to selected persons in urgent situation through Emergency Call Forwarding and My Location Notice, and LG’s QuickMemo app for an easy way to jot down notes.

The smartphone trend is on a continuous rise as industry reports suggest that Smartphone sales are expected to extend their strong growth trend in 2013 with some 918 million units worldwide, led by gains in big emerging markets China, Brazil and India. 

IDC said 2013 will be the first year smartphones will outsell the more basic feature phones in the mobile market, and will account for 50.1 percent of all mobile phones. Further India is expected to become the number three market for smartphones by 2017, and Brazil will be fourth, as they overtake mature markets like Japan and Britain.

Keeping the current market trends in mind, and anticipating the future growth , LG’s latest Optimus L7 II Dual and L3 II  Dual smartphones have been launched to help fulfill a consumer’s basic tech needs and advanced inspirations in mid tier.

The LG Optimus L7 II Dual is available at MRP of Rs 18,650 , while the LG Optimus L3 II Dual is priced at MRP of Rs 8,800.