TAIWAN: The "Samsung Galaxy SIV China Market Report" from Avanti, a research division of TrendForce, reveals that Chinese consumers are closely following the Galaxy SIV's development and are highly interested in purchasing the device.
The overall interest in the handset has apparently become so high that more than half of the iPhone users surveyed are considering making a switch to Samsung. With the help of the Galaxy SIV, the Korean tech company looks poised to increase its dominance within the Chinese regions, and is in good shape to continue chipping away at Apple's existing China market share.
Looking at the different gender and age groups surveyed by Avanti, it turns out that the majority of the participants concerned about the Galaxy SIV are either male or above the age of 30. Among the 44.9 percent of the participants who show willingness to purchase the Galaxy SIV, the proportion accounted by the two said segments also appears to be noticeably large.
Interestingly, both male and female participants from Avanti's sample show varied levels of preferences for smartphone features. Although the two gender groups are generally interested in a smartphone's "display resolution," male participants show higher preferences for features such as "processor type," "screen display effects," and "remote control capability."
With respect to the specific Galaxy SIV features, the male segment shows a high degree of interest in super AMOLED display, processing unit, and front and back camera. The female segment also exhibits a strong liking for the AMOLED display, but ranks the importance of the SIV's camera features over that of its processor.
Nearly 58.4 percent of the existing Samsung users from Avanti's sample are currently interested in purchasing the Galaxy SIV; The proportion of the iPhone users thinking of getting the new Samsung smartphone is also alarmingly large--at 52.4 percent. Aside from Xiaomi, more than 40 percent of the users for brands like Nokia, HTC, Huawei, Lenovo, and ZTE are contemplating on giving the Galaxy SIV a try.
The fact that more than 50 percent of the surveyed iPhone users are thinking about switching to the SIV should to be a concerning sign for Apple, whose China market share is only 9.6 percent. In the event that the Cupertino company is unable to come up with something remarkably unique or innovative following the SIV's release, its gap with Samsung, according to TrendForce, is only likely to become more and more apparent.