BANGALORE, INDIA: OnMobile Global Ltd has signed an agreement with Tata Teleservices, making it the exclusive Caller Ring Back Tone partner (CRBT) for the company.
OnMobile will centrally manage Tata’s Content Management Systems across the Code Division Multiple Access (CDMA) and Global System for Mobile Communications (GSM). This deal will enable Tata Teleservices to improve operational efficiency, reduce turnaround time and provide a superior user experience to all its subscribers.
This deal, which has been signed for an initial term of three years, will allow Tata’s CDMA subscribers to access a slew of CRBT features which were earlier available only for GSM subscribers. Some of the features include enabling song search and activation through SMS and Tata’s website. Subscribers will also be able to copy each other’s songs by using OnMobile’s Press * to copy feature.