Monday, September 22, 2014

Reverb Networks predicts explosive need for self-optimizing networks in APAC

USA: Reverb Networks, the pioneer in self-optimizing network systems, predicts that massively increasing use of new bandwidth intensive devices and services will drive an exceptionally strong need for automated optimization of mobile networks in the Asia Pacific region in the next 5 years.

Reverb research shows that mobile data traffic alone is projected to increase by an order of magnitude in Asia Pacific, increasing from 524,000 terabytes per month in 2013 to an extraordinary 6,717,000 terabytes per month by 2018 (source: Statista).

By 2017 it is projected that APAC mobile data traffic will make up almost 50 percent of all worldwide mobile data traffic (source: GSMA), and over 50 percent of that traffic will be bandwidth intensive services such as video streaming (source: Ericsson).

“Reverb Network has been very active in the Asia Pacific region in recent months, working with local partners such as Tech Mahindra and Guavus on a number of important SON projects,” said Reverb Networks CEO Zoran Kehler.

“What is becoming increasingly clear is that the traditional methods of optimizing network performance are already outdated, and even with the introduction of complex capacity solutions like small cells, the problem is getting very rapidly more challenging as high bandwidth mobile data traffic applications and demands increase.”

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