SAN MATEO, USA & MUMBAI, INDIA: The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70 percent growth in ad impressions year-over-year -- similar to its upward trajectory within the global economy.
This was among the conclusions from the special edition of the State of Mobile Advertising report, released by Opera Mediaworks.
India is the single-most powerful driver of the Asia-Pacific market, with mobile-ad impression volume growing 260 percent since July 2013. This is primarily due to the rapid, country-wide shift from feature phones to smart devices, which is dominated almost entirely by the Android platform (41.7 percent share vs. a paltry 0.4 percent for iOS).
Opera Mediaworks’ first India-focused report provides data on device adoption, ad types and mobile consumption patterns in the sub-continent, among other things.