Tuesday, September 16, 2014

Micromax announces strategic partnership with BSNL to drive data growth in India

PUNE, INDIA: Micromax Informatics Ltd  announced a strategic partnership with an endeavor to drive data growth in the country.

Under this partnership, Micromax and BSNL will extend unique reverse bundling handset offers of free data usage of up to 2GB per quarter to the Indian consumers. BSNL’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.

Vineet Taneja, CEO, Micromax said: “At Micromax, it has been our constant endeavor to understand the Indian consumers and come up with products and services which act as a solution for their needs. We are delighted to partner with BSNL, as this collaboration will be an excellent unification of BSNL’s offerings and Micromax’s design capability thus enabling millions of Indian consumers to enjoy seamless connectivity through data usage, affordable call rates and other VAS services.”

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