Thursday, May 9, 2013

Unlimited voice, mobile apps and M2M lead to mobile enterprise services growth in Latin America

ARGENTINA:  Latin American mobile enterprise service providers are looking to make inroads into the small and medium-sized enterprises (SMEs) segment by launching sophisticated, yet affordable devices and services.

Carriers are expected to expand their machine-to-machine (M2M) portfolios to other applications, beyond point of sale (PoS) and tracking, to smart metering and m-health. The increased availability of smartphones and tablets and mobile broadband capacity expansion are likely to further boost the uptake of enterprise mobility services among enterprises in Latin America.

With the saturation of the large enterprise segment in some countries, mobile operators are turning their attention to the SMB segment by offering mobile broadband, voice and data services, tailored services and solutions with specific customer support. However, the prices of equipment and services are still prohibitive to a large section of the market.

The heavy taxes on mobile devices and services makes it hard for mobile carriers to lower prices in the short term but they are trying to improve the adoption rates of smart devices and mobile data services through highly subsidized smartphones and lower-end webphones, which, in turn, is driving postpaid and hybrid plans.

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