THE NETHERLANDS: Gemalto is supplying Mobile TeleSystems (MTS), Russia’s largest network operator with over 70 million subscribers, with its UpTeq NFC high-end SIM cards for a mobile phone-based public transport ticketing solution in the city of Novosibirsk.
Produced and personalized at Gemalto’s Moscow service center, the solution can deliver increased efficiency and responsiveness for the swift deployment of MTS’ NFC program. Gemalto uniquely provides its Russian customers with deep expertise and local presence across telecommunications, banking and transport sectors.
Operated alongside Zolotaya Korona, a Russian payment and money transfer system, the ticketing service allows users to pay for journeys on buses and the metro in Novosibirsk, the country’s third-largest city, simply by tapping their mobile phone on an NFC reader. For optimum convenience, users will be charged for journeys via their regular MTS billing scheme.
Over 95 percent of public transport turnstiles and terminals in Novosibirsk are already equipped with NFC readers and the new system is designed to replace the current paper tickets. Queuing will become shorter for customers and the traveling experience will improve across the entire public transport network, throughout the city.
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