SOUTH AFRICA: Mahindra Comviva, the global leader in providing mobile solutions beyond VAS, is rapidly expanding its mobile music offerings in Africa.
Over the last 12 months the company has become one of the largest music aggregators in the African continent, having collaborated with over 70 partners including local and international content providers/copyright bodies/local artists and production houses in the region.
Currently Mahindra Comviva owns music rights for 35,000 music assets spanning multiple popular genres including Hip Hop, Pop, Inspirational, Rumba, Hip Life, Football Chants, Gospel, Jazz, Rock, Reggae and Retro in 30 plus languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.
Mahindra Comviva manages an operator’s complete music and infotainment services portfolio bringing together content technology platform, discovery , analytics and recommendation tools, storefront management and business and marketing expertise to drive growth and usage.
Recently the company launched its music and content recommendation engine, which enables operators to maximize VAS sales by matching music and content to customer preferences in real-time. The ability to cater to an audience has helped operators record a 50 percent growth in sales.