Tuesday, May 28, 2013

MPayMe announces strategic partnership with Billing System to jointly promote ZNAP mobile app in Japan

JAPAN: MPayMe Ltd, a global mobile business company, and Billing System Co. Ltd, a leading provider of payment support and consulting services in Japan, announced a strategic partnership.

The collaboration will see MPayMe's ZNAP application integrated into Billing System's platform without any additional infrastructure, a move that will revolutionise Japan's mobile payment market. The partnership symbolises a key milestone for MPayMe following the announcement earlier this month of another strategic partnership with First Data from the United States. With these two new developments, MPayMe is poised to become the leader in worldwide mobile payments.

ZNAP is a cross-platform application founded in mobile payments but expanded to offer extensive value added features. These features deliver an easy, intuitive and secure QR code scanning and PIN-payment method for consumers.

ZNAP also creates customer relevance through one-to-one marketing, targeted offers, loyalty integration and couponing that supports new revenue methods and efficiencies for merchants. This branded solution can be deployed directly or embedded within existing merchant applications, depending on the optimal business strategy.

MPayMe's ZNAP represents a new generation of integrated payment solutions for businesses, offering a comprehensive layer of value-added services and industry specific vertical features. Thanks to payment capabilities across both traditional (e.g. in-store, online, App-to-App) and new sales channels (e.g. bill and invoice, mobile POS, virtual shopping), ZNAP allows merchants and businesses to solve problems, create new sales opportunities and leverage customer loyalty.

Supported by best-of-breed security features and patented technology, ZNAP delivers value for both merchants and consumers. As a mobile cloud-based solution, ZNAP requires no additional hardware or infrastructure for either merchants or their customers.

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