WeChat to re-invent social communication on mobile in India

INDIA: WeChat, a leading global mobile social communication application with 300 million registered user accounts worldwide, unveiled its latest brand campaign to boost its marketing effort with rising Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

The brand campaign captures the true spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat‟s unique and distinctive features like Voice Messaging, Group Chat, Moments and special Emoticons in an exciting, innovative and engaging manner.

With a bundle of innovative features like Hold-To-Talk, WeChat is all set to re-define the way people communicate with each other. WeChat‟s Hold-To-Talk is the first application in communication space which enables users to send voice messages at the touch of a button. Moments is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat‟s daily users have grown 5 fold in the last 1 month.

WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.

The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.