TAG Heuer RACER - the first luxury phone for high performance

PARIS, FRANCE: Swiss engineered for ultimate lightness and strength using only high-tech materials. The shockproof rubber chassis is supported and strengthened by the screwed-in titanium and carbon fiber bridges.

Engineered without compromise, TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1.

TAG Heuer's strive for excellence is also expressed in the high speed processor and latest Android software. Showcasing for the first time is a new customizable 3D user interface to fit the individual needs of each owner. A true avant-garde innovation made by TAG Heuer.

The new TAG Heuer Racer collection starts at 2800€, and will be available in TAG Heuer boutiques, luxury mobile boutiques, and selected watch and jewelry retailers in July.