IP&TV World Forum 2012, LONDON, UK: DTS Inc., a leader in high-definition audio, has announced a partnership with leading mobile multimedia software vendor NXP Software to integrate a suite of DTS audio technologies in its QuickPlayer and CineXPlayer smart media player solutions.
In a fragmented media world, it is difficult to deploy differentiated new media services to a broad range of connected devices. DTS addresses these challenges by providing a scalable audio solution facilitating delivery of high quality audio from stereo to multi-channel for digital content. DTS’ collaboration with NXP Software enables studios, service providers and network operators to rapidly deploy HD video services with the highest quality audio to a wide range of Android and iOS smart phones and tablets.
“We are pleased to add DTS as a key partner, as the company’s technology enables us to bring the same great audio that currently serves over 80 percent of the Blu-Ray market to mobile phones and tablets,” said Cees Geel, MD, NXP Software. “We believe that a high quality audio experience makes these devices much more valuable to consumers and allows them to enjoy and share a highly engaging and immersive entertainment experience.”
DTS and NXP Software agree that sound matters and that superior audio enhances the overall consumer entertainment experience. Consumers are no longer willing to accept sub-par audio from their mobile devices. As proof, a recent research report from YouGov* shows that seven out of 10 adults between the ages of 18 and 24 name “Top Quality Sound” as important to them.
Brian Towne, executive VP and COO, DTS, added: “DTS and NXP Software are key players in changing the way people consume and interact with high quality entertainment content. By adding DTS audio into LifeVibes smart player solutions such as CineXPlayer and QuickPlayer, we make it easier for studios, service providers and network operators to deploy superior audio regardless of the platform.”