DUBLIN, IRELAND: Research and Markets has announced the addition of the "Global Internet Protocol Television Services Market 2011-2015" report to its offering.
One of the key factors contributing to this market growth is IPTV services acting as a revenue channel for telecom operators amidst falling average revenue per user. The Global Internet Protocol Television Services market has also been witnessing high customization of IPTV Services and a shift towards triple-play services. However, content availability and the high cost of IPTV services could pose a challenge to the growth of this market.
Key vendors dominating this market space include China Telecom, iliad Free, Verizon, AT&T, France Telecom, and Deutsche Telekom.
Commenting on the report, an analyst from TechNavio's Telecom team said, a key trend in the global IPTV Services market is operators providing triple-play services over IPTV. Triple-play services involve transmitting voice, data, and video over the same channel. Providing triple-play services allows telecom operators to increase their ARPU to make up for the falling ARPU for voice services. Such converged services create further opportunities for telecom operators to provide a wide range of value-added services, which leads to increased customer satisfaction.
According to the report, the high growth of IPTV services in the APAC region is a key driver in the Global IPTV Services market. The APAC region currently accounts for 39 percent of IPTV subscribers worldwide. However, by 2015 the APAC region will account for much more. The growth will be fuelled by the market in China which is about to overtake France in terms of the number of IPTV subscribers by 2012.
The report also discusses that one of the major inhibitors for the growth of the Global IPTV Services market is the high price of IPTV compared to DTH and traditional cable.