Thursday, February 23, 2012

Immersion launches HD integrator to deliver new Haptic experiences to mobile users

Mobile World Congress 2012, SAN JOSE, USA: Immersion Corp., a leading developer and licensor of touch feedback technology, announced HD Integrator, a new OEM build-time tool for Android mobile devices. HD Integrator allows OEMs to use high fidelity haptics to provide meaningful information and communicate more clearly with users via the sense of touch. Demonstrations of HD Integrator will be on display at the GSMA Mobile World Congress February 27-March 1 at the App Planet Hall, stand number 7C56.

Immersion’s original Integrator product, launched in February 2011, gave OEMs the ability to automatically apply haptic effects throughout the Android UI to provide a more consistent and customized experience. HD Integrator extends the original Integrator platform to tap the specialized capabilities of high fidelity actuators.

“With HD Integrator, OEMs can easily incorporate dynamic HD haptics throughout the Android UI, resulting in a more responsive and higher quality haptic experience,” said Dennis Sheehan, VP of marketing for Immersion. “In addition, HD Integrator harnesses the capabilities of high fidelity actuators to serve as a communication channel to the user, an engaging entertainment platform, and a point of distinction.”

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