MACH and Bharti Airtel form strategic partnership to enhance roaming business

LUXEMBOURG: MACH, the leading provider of cloud-based managed communication services, will provide a full portfolio of roaming services to Bharti Airtel operations across Africa. Airtel currently operates in 16 countries in Africa.

With the deployment of MACH’s solutions, Airtel will be able to take a top-down consolidated view of its entire group-wide roaming business and determine group roaming strategies that will improve competitiveness.

For multi-national telecommunications groups, it is becoming increasingly vital to reduce costs and optimise revenue. One way of doing this is by closely monitoring, standardising and aligning operations of group members from the group level.

MACH offers such organisations a range of business intelligence, online reporting and budget management tools that can deliver a full view of group-wide roaming businesses, providing executive management with the information they need to create strategic, group-wide roaming policies, and helping to reduce costs and grow revenues.

Manoj Kohli, CEO (International) and joint MD, Bharti Airtel, comments: ”Working with MACH will allow us to be much more strategic in the way we run our roaming businesses. In addition to the anticipated cost and efficiency benefits, MACH’s dynamic reporting will allow us to offer customers roaming packages based on a greater understanding of their usage patterns across our group operations. This approach will allow us to be much more comprehensive in the way we organise our roaming business and ultimately deliver a strategy that will both benefit our customers and help us to grow revenue.”

Morten Brøgger, CEO, MACH, explains: ”The challenges facing group telecoms operators are very specific. They need to find ways of consolidating business intelligence – the lifeblood of any good roaming strategy – in order to have a better understanding of how their subscribers consume services when abroad, in order to consolidate their buying and selling power when negotiating with roaming partners, and in order to align performance monitoring and controls across different member companies. MACH’s business intelligence solutions will deliver Bharti Airtel with just that, allowing it to grow its operations while reducing costs through the standardisation of its roaming infrastructure.”