MUMBAI, INDIA: Ybrant Digital, the leading provider of digital marketing solutions, today announced its plans to introduce Location-Based Advertising (LBA) into its gamut of services.
Towards this, the company is into a partnership with LiveVana Innovations & Lepton Software in launching a Location-Based Mobile Advertising Platform for Mobile Service Providers.
The platform will enable a host of options for Mobile Service Providers and Advertisers including the ability to send advertisements & discount coupons to mobile subscribers, based on subscriber’s location. Simultaneously, LiveVana & Lepton Software are in advanced stages of discussions with various Mobile Service Providers in India for deploying this platform.
Suresh Reddy, Chairman & CEO of Ybrant Digital, said: "Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. Along Ybrant’s growth, this is yet another breakthrough.
"This platform will enable a host of options for Mobile Service Providers and Advertisers; will also empower big & small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant’s soon-to-come local-search initiative for India."
"The Mobile Operators are looking at Innovative VAS including rich-content and information services. With this partnership with Ybrant Digital, Lepton Maps is ideally positioned to provide both static and dynamic content to mobile subscribers," added Dr. Rajeev Saraf, CEO of Lepton Maps.
“Use of consumer’s location for targeted advertising is missing on Web, TV and other traditional media. Our platform provides advertisers a medium to deliver targeted ads to consumers using their current location, leading to a better ROI in campaigns,” noted Mandeep Singh, CEO of LiveVana Innovations.