GENEVA, SWITZERLAND: Incard, a leader in smart cards for the mobile telecom industry worldwide and a division of STMicroelectronics, is supplying smart SIM cards and technical support enabling Telecom Italia to develop exciting new services for its mobile subscribers, hosted on the handset.
Incard's MUSE (Multimedia USIM Environment) family of SIMs support Smart Card Web Server (SCWS) technology, a new standard enabling visually appealing, graphical web-style SIM services on cellphones and smartphones. Telecom Italia is also using Incard's technical expertise to support its migration from legacy text-based services to the SCWS web-server application environment. The MUSE family also provides the flexibility to deploy NFC contactless services in the future.
As one of the world's leading telecom operators, Telecom Italia is the first to launch SCWS SIM cards for its handsets. These now provide the company with a platform to roll out new SIM-based services for subscribers, accessed via a user-friendly web-style environment featuring icons, images and hyperlinks. Services will include enhanced multimedia, Telecom Italia web portal directly on the SIM card, over-the-air updating of SIM-based web content, improved address book management, secure handling of information, online-style technical help and mobile advertising.
Throughout the project, Incard has preserved coexistence of new SCWS applications with the legacy SIM services. This gives Telecom Italia the flexibility to offer the classic text interface, where preferred, while allowing a smooth migration with continued use of existing infrastructures and servers.
"We are delighted that Telecom Italia has chosen to partner with Incard, and the success of this project confirms our position as a leading provider of advanced SIM solutions," said Michele Scarlatella, VP of Marketing at Incard. "Our MUSE family provides a powerful and flexible platform for customers to develop best-in-class services."
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