CHICAGO, USA: Motorola Mobility Inc. is placing greater control into consumers’ hands to personalize their TV viewing across multiple devices anywhere in the home with the launch of its Medios Xperience platform.
As part of the Medios multi-screen service management software suite, the cloud-based applications platform allows service providers to merge video content with social networking, games and web-based content and delivers greater interaction capabilities with broadcast television and video-on-demand (VOD) services.
As part of its continued focus on infusing consumer insights into technology innovations, Motorola recently hosted a series of focus groups with consumers in the New York and Los Angeles metro areas to discuss their TV-related experiences. Consumers expressed a desire to more easily find and better organize content, such as TV shows and movies; greater flexibility for when, how and where TV is consumed, such as the ability to stream live shows to any device in the home; and improved access to supplementary content so that viewers can quickly access news and gossip about their favorite shows and actors.
Motorola’s Medios Xperience platform will deliver on viewers’ desires for greater TV consumption flexibility across mobile devices. Consumers want to simultaneously engage with additional content and social networking sites while they watch TV.