HANGZHOU, CHINA: Sky-mobi Ltd, a leading mobile application store and mobile social network community operator in China, has entered into a partnership agreement with Jiayuan.com International Ltd, operator of the largest online dating platform in China.
Under the terms of the one-year agreement, Sky-mobi will collaborate with Jiayuan to develop a Sky-mobi-Jiayuan dating software application to be operated on Sky-mobi's Maopao mobile social network. The program will offer a wide range of dating and social networking features. Over the course of the agreement, the companies will also work together on promotions and user development.
Michael Song, chairman and CEO of Sky-mobi, stated: "This collaboration with Jiayuan builds upon our open platform strategy as we continue to expand our network of leading content partners. Dating services are in heavy demand by our large mobile user group. We are pleased to work with Jiayuan to meet this need as Jiayuan is the most successful and heavily-visited dating site in China. Jiayuan's brand is well recognized and offers some of the richest content in this area.
"This agreement represents another step in extending the range of applications available to our Maopao users as we believe this app will prove to be the best of its kind on any platform. We expect this partnership will not only provide us with a financial benefit, but also more importantly enhance the user stickiness of our Maopao platform."
Ms. Haiyan Gong, CEO of Jiayuan, stated: "We are pleased to enter into this partnership with Sky-mobi. We believe that mobile is an important growth area for Jiayuan. Our goal is to enhance user experience by enabling our users to access our online database anytime and anywhere via their mobile devices. Sky-mobi is one of the largest mobile application stores in China with hundreds of millions of mobile phone users, many of whom do not have regular Internet access to our Jiayuan.com online dating website. As such, we are excited to partner with Sky-mobi's Maopao platform to offer China's singles more flexible and convenient access to our trusted and effective online dating platform."