Friday, June 17, 2011

Analysis and growth forecasts for mobile messaging markets

DUBLIN, IRELAND: Mobile messaging is huge. The worldwide mobile messaging market was worth $150.6 billion in 2009, and this figure will race to $233 billion by end-2014.

Among the four exciting mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this invaluable new report, SMS yielded the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.

In 2009, worldwide SMS revenue stood at a staggering $102.3 billion and this is forecast to grow to over $109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.

MMS is not a failure. We closed out the last edition of Mobile Messaging Futures pressing this sentiment home - MMS was the second most successful non-voice mobile service in the world then, and remains so now - but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.

MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a $31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.

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