Bharti Airtel redefines customer experience and value with launch of new high speed broadband plans

NEW DELHI, INDIA: Raising the bar yet again, Bharti Airtel announced the launch of new broadband plans, with minimum broadband speed at 2Mbps in its top 10 cities and from 1Mbps onwards for all other cities across the country. The initiative is yet another milestone in Airtel’s journey of massifying high speed broadband experience for its customers.

On the new broadband plans, the minimum Broadband speed that will be offered in Top 10 markets - Delhi, Noida, Gurgaon, Faridabad, Ghaziabad, Bangalore, Chennai, Hyderabad, Mumbai and Pune, will be 2mbps. For all its other markets, across its service areas in the country, the new plans offer a minimum Broadband speed of 1Mbps.

The experience comes at attractive price points with enhanced usage limits. Now Airtel Broadband customers can go ahead and choose their Plans that suit their High Speed Data Usage needs starting from 3GB right upto 150 GB! To add to this, in select markets, customers can double their speeds to 4mbps for just INR 100 more! The 4mbps plans start @INR 1,099.

Girish Mehta, CMO, Telemedia Services, Bharti Airtel said: “Bharti Airtel has always taken the lead in continually bringing in richer experience and higher speeds for customers. Over the past several months we have been continually adding to our broadband service portfolio. Raising the broadband speed threshold with the new broadband plans will help enhance uptake of the array of content and rich media experience on Airtel broadband.”

The availability of these high speed plans is subject to technical feasibility.

Airtel has introduced several innovative additions to its value added services portfolio over the past several months. These include exclusive offerings for Airtel Broadband users with content from Encyclopaedia Britannica; Learn Next, Broadband TV, Airtel Photos and Airtel Movies. These introductions are in line with Airtel’s efforts of offering richer broadband experience with content that cuts across all customer preferences. This coupled with significantly better speeds on Airtel broadband will enable customers to now enjoy internet like never before!