Thursday, June 16, 2011

Meta Network launches industry-leading mobile performance network

RA'ANANA, ISRAEL: Meta Network, a leading global ad network with worldwide presence for digital advertising campaigns, announced the launch of its mobile advertising service platform, Meta Mobile Network. The launch marks the continued expansion of the company's proven advertising network.

With the launch of its mobile advertising services, Meta Network will bring its vast experience in the online advertising world to the mobile sector, offering its clients even more visibility in the international ad market. Addressing the increasing growth of end users accessing ads on their smart phones and other mobile devices as well as the rising demand for mobile-based advertising, Meta Network will expand its dedicated client service now into the world of mobile.

Meta Network's mobile solution, which enables clients' ads to be seen on mobile devices including WAP and mobile apps among others, offers advertisers an opportunity to reach their audience on a global scale, and can be targeted into a number of verticals including News, Sports, Shopping, and Entertainment among several others.

The platform now gives advertisers more digital solutions than ever before. Each particular advertisement can lead to a number of actions including bringing a user to a landing page, click-to-call, text, play video, etc. Additionally, the ads are all based on performance, therefore they not only involve CPC, but also include CPA and CPL formats giving advertisers who are now considering the advantages of mobile ad campaigns more confidence and comfortable to enter mobile advertising than ever before.

"We developed our mobile solution as a response to the growing demand among advertisers who were seeking an effective mobile presence in a variety of markets across the world as we have the capabilities to interact with end users and are able to count conversions and actions each user makes within the landing page," said Mariano Tesler, Meta Network co-Founder. "Since our launch in 2007 Meta Network has continued to steadily build momentum and we feel the launch of this mobile platform illustrates the innovation and results-driven approach that we bring to our customers."

This announcement follows a string of milestone achievements which Meta Network has announced since its launch in 2007. Among the key milestones the company has achieved are the growth of its client base to more than 500 advertisers from dozens of different countries and vertical business markets, as well as the growth of its staff by more than 500 percent in the last three years.

In the last two years, Meta Network has doubled the amount of impressions and revenue it receives and is proud to be positioned as one of the largest Latin American ad networks.

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