Thursday, June 16, 2011

Airtel digital TV launches iKisaan – world’s first interactive service in Hindi

NEW DELHI, INDIA: Airtel digital TV, the DTH service by Bharti Airtel, announced the launch of iKisaan – a unique interactive service specially designed in Hindi. Targeting the population residing in Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh and Jharkhand, the service is a first for rural India.

With the launch of iKisaan, Airtel digital TV customers in these states can get real time access to crop prices, prevalent agri-input prices of say seeds, pesticides, weather information and localized farming advisory all in Hindi which is specific to their district. The service will be available to all the Airtel digital TV customers at no additional cost for the first month from launch.

Ajai Puri director and CEO, Airtel digital TV, Bharti Airtel, said: “Airtel has always been at the forefront in understanding the customer needs and using technology to deliver offerings that enable their lifestyles. iKisaan is a pioneering initiative for rural India, which reiterates our commitment to offering innovative services that cuts across different customer preferences. With over 60 percent of our customers coming in from rural areas, applications like these will create a stronger connect with our customers.”

The service is powered by Handygo and aggregates content from authentic repositories that provide authentic localised information on crop, agri-input prices and information on weather.

The launch of iKisaan comes on the back of recent introductions to its interactive services portfolio with iDarshan, iGoodlife and the new iAstro. iDarshan enables customers to enjoy Live Aarti from the four shrines-Tirupati, Vaishno Devi, Golden Temple and Shirdi. Apart from this, the iTVapplication would also have library content playing when the Live Aarti is not available. iGoodlife has content in four categories - Cooking, Health, Lifestyle and Family and is powered by NDTV GoodTimes. The new iAstro gives comprehensive forecasts using zodiac signs and birthdays. It also has Panchang details, an entire section on astrology related merchandise like gemstones and also offers customised counsel from renowned astrologers.

Airtel digital TV currently has six interactive services-iLearn, iNews, iDarshan, iGoodlife, iAstro and iKisaan. iLearn is priced @ INR 10/month, iDarshan @INR 15/month and iGoodlife @INR 10/month.

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