Wednesday, June 1, 2011

New Ofcom-accredited mobile price comparison site launches

UK: CInergy International, the UK mobile market intelligence firm, announced the arrival of Mobilife, [] a new mobile price comparison site for consumers designed to take the confusion out of choosing a new mobile phone contract. The price comparison calculator behind the site has received accreditation from telecom watchdog Ofcom, and will help address the £3 billion* wasted annually by mobile phone users on the wrong the contract.

CInergy International is a UK-based company that has been providing mobile market data and intelligence solutions to mobile network operators since 2003. Mobilife is built around the engine which has been powering call centre and retail systems of mobile service providers and supported more than 20 million customer interactions across Vodafone, Orange, T-Mobile, O2 and Virgin Mobile. By putting this capability directly in the hands of consumers it aims to bring transparency and balance to a confused market.

Recommending best deals for individual consumers’ needs
Mobilife is a mobile price comparison site which clearly recommends the best deal for consumers, based on the way they use their phone – rather than basing recommendations on deals that are the most popular or most heavily advertised. There are over 1 million mobile contract deals available to UK consumers. Mobilife analyses and updates these daily meaning that consumers can be sure the contract deals recommended are the best value deals available.

People can choose to either search for the best package for the phone of their choice or use Mobilife’s real-time bill analyser (currently in beta trial) which looks at the last three months of a user’s mobile bill via their online account and recommends the best contract based on their actual voice, text and data usage.

The free-to-use service can save consumers hundreds of pounds a year. An example of a higher data user who used the beta site saved £612.24 annually as a result of a Mobilife recommendation – enough to pay for a gym membership!

Brian Boroff, MD of CInergy International and Mobilife, commented: “Mobilife aims to make the complex and confusing process of choosing a new contract mobile deal easier and more transparent for everybody.. There are dozens of mobile deal sites out there, but these generally only advertise deals the mobile phone providers pay them to advertise or show most popular deals - which are often not the best value deal for the consumer.”

Delivering what consumers want
Mobilife has been awarded the Ofcom price accreditation scheme logo for meeting the terms of a rigorous independent audit. The audit checks whether the information provided to consumers is accessible, accurate, transparent, comprehensive and up to date, giving consumers the reassurance they need to know that the deals recommended by Mobilife are the best value available in the UK and updated every day.

Commenting on the accreditation, Ed Richards, Ofcom chief executive said: “Clear and accurate pricing information on mobile phone services is fundamental to consumer choice. Consumers can be sure that by using an Ofcom-accredited price comparison service they are going to be receiving accurate, transparent and comprehensive pricing information to enable them to choose the best mobile deal for them.”

Brian Boroff, MD of CInergy International and Mobilife, added, “Ofcom accreditation is a major step in our goal to delivering the best mobile price comparison service on the market, with accurate and up-to-date price comparison of every UK contract deal.”

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