Wednesday, March 24, 2010

Zlango brings SMS to life with icon messages

TEL AVIV, ISRAEL: Zlango, the telco-grade icon-enhanced mobile text messaging service, is now available directly to the public from and several independent online application stores.

Zlango is the world’s first free, natively integrated, icon-based mobile messaging application, infusing individual personality and emotional expression into the mobile texting experience.

Zlango launched its first direct-to-consumer application with the introduction of two new icon themes – Urban and Gorgeous - in addition to the Classic theme. Each theme includes an extensive icon library within the mobile application to suit a wide range of expression preferences.

Users worldwide easily exchange icon-based messages with friends on any mobile networks. The user experience is just like plain text messaging. The user simply selects ‘Icon Message’ rather than ‘Text Message’ and starts writing messages. Icon suggestions automatically appear to replace words throughout the message. Zlango is free to download and use. Standard operator SMS charges apply.

Roni Haim, CEO of Zlango said: “We are excited to introduce the first direct-to-consumer icon-messaging service enabling users on any mobile network to send and receive exciting, emotive and colorful mobile messages as easily as they send SMS. Zlango’s new Urban and Gorgeous themes were created to further personalize and enrich the mobile messaging experience, enabling users to visually express themselves via simple SMS-like messages."

Until now, Zlango has been available via selected mobile operators worldwide. Several million users send hundreds of millions of Zlango icons monthly. Zlango expects these numbers to increase significantly with direct-to-consumer availability. Zlango can be downloaded to mobile devices for free from, many independent online mobile application stores and partnering operators in several countries. Zlango works on more than 500 smart phones and mid-range devices.

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