REDWOOD SHORES, USA: Smaato Inc., a leading mobile ad optimizer and mobile advertising company, revealed its latest metrics to the global, mobile advertising market.
The February metrics show the worldwide CTR Index (Click Through Rate) by Operating System, the Fill Rates of Mobile Ad Networks worldwide and for the USA as well as the worldwide Ad Network Response time. With these Metrics Smaato unveils for the first time the CTR Index by Operating System and the fill rates for South-East Asia.
Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 3000 registered mobile publishers in February 2010.
SPOTLIGHT SOUTH-EAST-ASIA: Fill Rates and CTR Index (Singapore, Malaysia, Indonesia, Philippines)
The metrics show two strong performing networks with 90 percent and 87 percent fill rates. The average fill rate (32 percent) is considerably higher compared to that of India'’s (8 percent), revealed in January, demonstrating large differences across the Asian market and the value to developers of optimization and aggregation services.
iPhone and iPodTouch dominates the region with a CTR Index of 164 followed by Symbian (127) and Android (124), while Windows Mobile is bottom of the table with 56.
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