TEL AVIV, ISRAEL: RCS Ltd, the world's largest international trader of cellular phones, digital cameras and other portable electronics, announced that demand for Google's Nexus One Smartphone has been increasing steadily since the beginning of the year.
In February, worldwide demand for the Nexus One was 16% higher than that of the iPhone, and this trend is expected to continue toward the end of the first quarter.
Unlike the Apple iPhone, Google's Nexus One is unlocked and can be purchased without a service plan from a cellular operator.
"According to the trading data from RCS' global network, Nexus One is expected to continue to increase its market share in the Smartphone market moving into Q2," said Rami Feller, President of RCS. "In our opinion, the main factors that lead to the increased demand for Nexus One are the lower unit price compared to other Smarthphones, Google's unlocked business model and the easy interface with other Google web-based applications."