Samsung Mobile secures #1 US market share leadership for all of 2009

DALLAS, USA: Samsung Telecommunications America LLC (Samsung Mobile), the leading mobile phone provider in the United States, ended the fourth quarter of 2009 as No. 1 in domestic mobile handset market share1, retaining the title for the sixth quarter in a row.

In addition to this distinction, the 2010 Brand Keys Customer Loyalty Engagement Index study ranked Samsung as the customer loyalty winner in the cell phone category, the only wireless handset provider to be awarded the honor for nine consecutive years. The national survey identifies brands that are best able to engage consumers by meeting or exceeding expectations, creating loyal customers. In the cell phone category, consumer preferences were based on wireless phone design and performance.

“The findings by both Strategy Analytics and Brand Keys establish Samsung as the mobile phone industry’s unmatched leader in two distinct yet, complementary categories,” said Dale Sohn, President of Samsung Telecommunications America.

“The combination of brand loyalty and market share leadership are two excellent proof points that Samsung is surpassing our customer’s expectations as a quality brand and building strong advocates for our mobile phones. Our ability to meet many different consumer needs at various price points signals the likelihood that Samsung will build on this success for many more years to come.”

Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.

“The wireless category has shifted so dramatically over the past year that it is a tribute to the Samsung brand to be able to incorporate real consumer values as well as technology into their offerings,” said Robert Passikoff, Brand Keys founder and president. “They have been better able to meet the very high expectations of more demanding consumers and this is reflected in the very high ratings they have received in the Brand Keys Customer Loyalty Engagement Index for 2010.”