BANGALORE, INDIA: Indian Premiere League (IPL) on the mobile, which went live on March 12, 2010, has received tremendous response from users across the country. The service, launched on July Systems’s MIX platform, is available on all operator networks and internet-enabled handset types.
The most popular feature of this service is the ball by ball video scorecard, with over 700 hours of IPL videos already consumed by users across India.
Nokia remains the most popular brand of device used for accessing the IPL on MIX by users accounting for about 65 percent, followed by Samsung, LG, BlackBerry and Sony Ericsson accounting for 30 percent. What is remarkable is that the largest groups of users are people who own basic Internet enabled handsets and not smartphone users.
With IPL on MIX, the cricket-loving masses can now enjoy live ball-by-ball updates, action replays, video scorecards, cheerleader videos, and many more exciting features. IPL on MIX has ensured that any consumer across income groups, handset type or network can view their favorite sport anytime, anywhere.
July attributes the uptake of mobile internet to the draw of the IPL as well as the ease of access to the service. The IPL on MIX is accessible by simply dialing the MIX toll free number 08 123 123 123 from the mobile. Alternately, users can access m.ipl20.com on their mobile.
July Systems expects the service to gain increasing popularity as the IPL season progresses. “We are receiving feedback from users across the country daily, everyone is excited about the service and amazed with the ease of viewing videos and getting updates on their mobiles,” said Reddy. “We are at the tipping point of seeing mobile phones becoming a true MEDIA device.”
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