Wednesday, March 10, 2010

GE-Satcom: New name, new look for Satlynx

STUTTGART, GERMANY: Satlynx is soon to become GE-Satcom. Along with the name change, the company will have a dynamic new corporate identity and website to match.

“The evolution of our brand is a natural progression” says Ronny Svang, President and CEO of GE-Satcom. “As Satlynx GE we were able to show that we became part of GE but had retained some brand equity with our customers. Now that we are fully identified as a GE company it makes sense to take the next step.”

The Germany based service provider is a leader in satellite communications in Europe delivering services on a global basis for telecom operators, government embassies, gas station networks, oil & gas fields and commercial shipping on the world’s oceans.

“The rebranding change is a positive move for us as the strength of the GE brand is immense” continued Svang, “our customers can only expect improvements in service and innovation as we live up to the expectations now upon us.”

The new website, www.gesatcom.com, goes live today, while the new GE-Satcom brand will make its industry tradeshow debut at SATELLITE 2010 from March 15-18 at the Gaylord National Resort & Convention Center in National Harbour, MD.

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