Thursday, March 18, 2010

Samsung Star TV handset ships with Telegent analog mobile TV

SUNNYVALE, USA: Telegent Systems has announced that its analog mobile TV receiver is shipping in Samsung's Star TV S5233T handset, recently launched in Southeast Asia.

With this handset, Samsung adds free-to-air TV to one of its most popular touchscreen models, providing Southeast Asia consumers with mobile access to live, free TV content.

The Samsung Star TV integrates the analog mobile TV feature with rich graphical touchscreen controls. Innovations introduced by Samsung in this model include the ability to flick the screen to change channels, one-click screen capture and record, on-screen keypad channel entry and reception of incoming SMS messages with continuous TV viewing.

"Samsung has raised the bar for the mobile TV viewing experience with the Star TV's combination of high RF sensitivity and innovative TV feature implementation," said Sam Sheng, president and CEO of Telegent. "Samsung has delivered superior ease of use in a small, thin touchscreen TV design that stands out in the marketplace."

Analog mobile TV has rapidly gained the attention of consumers worldwide. Analyst firm Forward Concepts estimates that free-to-air mobile TV accounts for more than half of the world market for broadcast TV handsets shipped in 2009.

Devices that support these standards enable a global market for mobile TV, with more than 88 percent of the world's population continuing to receive analog broadcast TV signals during 2013.

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