Thursday, May 19, 2011 launches mobile site to serve smartphone market

NEW YORK, USA: Bankrate Inc.'s, the Internet's leading credit card comparison and information Website, launched a mobile-device optimized site today to enhance the user experience for those using Web-enabled cell phones and smartphones.

The mobile site displays major credit card categories, the most popular cards in each category and several convenient application options, including, tap to call via toll-free number, link to an online credit application or an option to email the application to the consumer for later completion and submission.

"While the full Website is functional on a Web-enabled mobile device, the new site will greatly enhance the ease of comparison, selection and application of credit cards on a smartphone," said Vandana Nayak,'s Director of Product Management. "Having a fully optimized mobile site designed for search, comparison and application process on the small screen is a unique capability within the credit card space and will render the process as seamless as if using a laptop or desktop computer," added Ms. Nayak.

When a user accesses the Website using a smartphone or a Web-enabled mobile device, the Website automatically detects the device and delivers an experience optimized for the mobile device.

"We are incredibly excited about the launch of our mobile site," said Jody Farmer,'s VP of Strategic Marketing. "The percentage of our traffic that comes from mobile devices has been growing steadily in the past few months and we look forward to providing our customers with an optimal experience," Farmer added.

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