comScore reports March 2011 US mobile subscriber market share

RESTON, USA: comScore Inc., a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending March 2011.

The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.

OEM market share
For the three month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of US mobile subscribers. LG ranked second with 20.9 percent share, followed by Motorola (15.8 percent) and RIM (8.4 percent). Apple continued to gain share following the launch of the Verizon iPhone, up 1.1 percentage points to reach 7.9 percent of subscribers.Source: comScore, USA.

Smartphone platform market share
72.5 million people in the US owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7 percent market share, while RIM ranked second with 27.1 percent. Apple grew 0.5 points to 25.5 percent share, followed by Microsoft (7.5 percent) and Palm (2.8 percent).Source: comScore, USA.

Mobile content usage
In March, 68.6 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 38.6 percent of subscribers (up 2.2 percentage points), while downloaded applications were used by 37.3 percent (up 2.9 percentage points).

Accessing of social networking sites or blogs increased 2.6 percentage points, representing 27.3 percent of mobile subscribers. Playing games comprised 25.7 percent of the mobile audience, while listening to music represented 17.9 percent.Source: comScore, USA.