Ovum PocketAnalyst for Android

MELBOURNE, AUSTRALIA: Ovum has opened its PocketAnalyst app up to the growing number of enterprise users of the Android smartphone platform, while also adding new features that provide access to a virtual team of analysts.

PocketAnalyst has already become an essential business tool for users of the iPhone and has been downloaded by thousands of executives worldwide. The app delivers the latest insight and jargon-busting analysis from Ovum’s global network of 150 analysts – straight to the palm of the hand.

The new Android release takes this one step further and provides the ability to communicate with Ovum analysts from within the application, meaning the travelling executive now has a virtual team of analysts at their disposal, wherever they are.

Adrian Drury, Ovum’s lead media technology analyst and leader of this project, said: “The Android version of the PocketAnalyst has been developed to provide Ovum’s unrivalled industry knowledge and expertise to the growing number of corporate Android smartphone users who travel regularly.

“New features such as in-app messaging have been added to exploit the native functionality of the Android platform. We know from our consumer IT research that Android smartphones are becoming increasingly important to enterprises. It is important that Ovum, as a leading provider of technology market knowledge, exploits the growing base of smartphones to enhance our service.

“PocketAnalyst for Android is a real breakthrough in connecting executives with market analysts while they are on the move.”

As well as a tool to discover and directly connect with Ovum’s global analyst network, the PocketAnalyst’s features also include access to Ovum’s latest published analysis on developments in the telecoms and IT markets, a digest of new market data and forecasts, listings and registration for Ovum’s global events, and a technology glossary that allows users to quickly decipher the language of the technology and telecoms sectors.