Monday, March 14, 2011

Nokua E7, the all-in-one business smartphone

BANGALORE, INDIA: Nokia once again redefined the smartphone segment by launching the all-in-one business smartphone – Nokia E7, the new age Communicator.

Nokia Communicator, with its launch, set a benchmark in business mobility way back in 1996 and continued to woo consumers with multiple launches over the last 15 years. Today, the Communicator returns in its new avatar with E7!

The launch saw T.S. Sridhar, regional GM - South, Nokia India showcase the Nokia E7 - a must have device for those seeking the convenience of using either touch or type while staying connected on the go.

The Nokia E7 boasts of Microsoft Exchange ActiveSync support alongside a 4-inch AMOLED touchscreen display, which uses Nokia’s ClearBlack technology for improved outdoor visibility, delivering the best possible user experience amongst smartphones. To compliment the four-inch touch screen, Nokia E7 has a slide out four-row QWERTY keyboard making it the ideal mobile business device.

Viral Oza, head - Activation, Media & Online Marketing, Nokia India, said: “The smartphone market in India is witnessing a phenomenal growth. Trends such as 3G, social networking and video will further drive this growth in the coming years. Consumers today, seek a device that allows them to do a lot more – both in their personal and professional lives. Nokia E7 is an all-in-one business smartphone that offers a superior ‘mobile office’ experience coupled with compelling entertainment options. We are confident that with the Nokia E7, we will redefine the consumers’ expectations from the smartphone segment.”

Unveiling the Nokia E7, brand ambassador, Shahrukh Khan, said: “As a technoholic, a device has to be high on innovation and functionality to catch my attention. Nokia has always impressed me with novel and user friendly features – I still have my Nokia Communicator from 1996! I have been waiting for the Nokia Communicator in a new avatar so when I heard about the E7, I couldn’t wait to get one. Nokia approached me as a product tester and I was supposed to give feedback to Nokia. I have used the Nokia E7 for over a month. I am totally hooked to it and it has become my constant business companion. Not only does it keep me connected to my business at all times but it helps me stay close to my friends and family wherever I am.”

Nokia E7 is a powerful feature-packed business smartphone with a unique look, and truly embodies the spirit of success, complemented by the full suite of multimedia and Ovi experiences. Keeping Indian consumers in mind, Nokia has introduced over 10,000 pieces of locally relevant content on the Ovi Store, optimized for the Nokia E7. This includes 3 business channels in a Web TV format – CNBC TV18, CNBC Awaaz and Bloomberg – that E7 consumers can download free of cost from the Ovi Store.

To drive the Nokia E7 consumers to enjoy this content, Nokia has tied up with Vodafone to offer 2GB data per month free for 6 months. The offer is applicable on 3G and 2G (for both pre-paid and post paid consumers). The consumers just have to insert Vodafone SIM to activate the offer.

The Nokia E7 comes pre-loaded with applications like Mail for Exchange, IBM Lotus Notes Traveler, Quick office Dynamic Premium, Vlingo, Adobe PDF reader, World traveler App, F-Secure anti-theft software for mobile and Nokia Ovi Maps with free GPS navigation, Nokia E7 not only allows opening and reading office documents, but also creating and editing new documents & presentations and viewing or mailing them on the go. With the right business apps in hand on the right smartphone – the Nokia E7 – the users can stay in sync with their office and remain a step ahead of others!

The Nokia E7 will be available across the country from today starting with Nokia Priority Stores, at an Best Buy price Rs. 29,999/-. Consumers can also purchase the Nokia E7 under an easy payment scheme and pay for it in three equal monthly installments (EMI) at zero percent interest.

The scheme is available through over 176 Nokia Priority outlets across eight cities Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmadabad and Chandigarh. Nokia has tied up with Citibank, HDFC Bank, Standard Chartered and ICICI Bank for the Easy EMI scheme and the offer will be available to consumers with credit cards only from any of these four banks. Nokia has already been offering consumers the opportunity to experience the Nokia E7 live at Nokia Priority outlets in key cities and towns across the country.

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