Friday, March 18, 2011

Wireless Ronin, Sprint form strategic partnership to provide Sprint 4G-powered digital signage solution

MINNEAPOLIS, USA: Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based digital signage provider, announced that it has entered into a teaming and co-marketing agreement with Sprint to offer customers a comprehensive, fully-hosted digital signage and content management solution. The partnership pairs Sprint wireless technologies with Wireless Ronin's end-to-end corporate digital signage network.

"Our relationship with Wireless Ronin exemplifies the type of digital signage breakthroughs achievable through Sprint's 4G network," said Wayne Ward, vice president of Sprint's Emerging Solutions Group. "Sprint's head start in 4G has helped partners like Wireless Ronin in rapidly implementing 4G functionality while further exploring 4G's vast potential."

The Wireless Ronin and Sprint solution will leverage WRT's extensive digital signage market presence with its proprietary RoninCast software platform, dynamic content engineering and network support through its 24/7/365 network operations center (NOC) along with Sprint's 4G data connectivity system. This combination offers a very robust, flexible, and economical solution.

By incorporating the Sprint 4G network into RoninCast software, the customer can run its system parallel with its business network thereby limiting IT integration requirements. The combined expertise of WRT and Sprint will offer the customer an easily implemented solution to drive measurable business results. The fully hosted solution allows the customer to focus on core business operations leaving the rest to WRT.

"Wireless Ronin benefits tremendously from the reach of a partner like Sprint," said Scott Koller, president and chief executive officer of Wireless Ronin Technologies. "This offers us the chance to leverage the business relationship that Sprint has created with a wide variety of customers while extending the breadth of our digital signage solutions using the Sprint 4G network. We are proud to affiliate with a trusted and innovative company like Sprint."

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