Wednesday, March 23, 2011

SRS Labs and Qualcomm sign licensing agreement to bring HD-quality audio to mobile devices

CTIA WIRELESS 2011, ORLANDO & SANTA ANA, USA: SRS Labs Inc. announced the completion of a licensing agreement with Qualcomm Incorporated for the distribution of SRS audio technologies within Qualcomm’s Snapdragon chipsets.

“This agreement with Qualcomm is a significant step forward in cementing our worldwide leadership in mobile audio enhancement solutions,” said Bob Lyle, managing director of global business development for SRS Labs.

“Rapid advancements in the availability of HD-quality video for mobile devices as well as the popularity of mobile gaming are driving consumer demand for enhanced, HD-quality audio and 3D audio effects. Given SRS’ know-how of advanced surround sound and 3D audio solutions, we are confident that our class-leading audio enhancement technologies will be a great addition to Qualcomm’s already impressive line of dual-core CPU chipsets, significantly augmenting their audio and multimedia capabilities.”

Qualcomm has licensed SRS Labs’ industry-leading audio APIs, including SRS’ OpenSL ES and OpenAL audio API solutions for mobile devices. In addition, Qualcomm will make available several of SRS’ audio IPs to the company’s Snapdragon dual-core CPU chipsets, including SRS TruMedia, WOW HD, CS Headphone (CSHP) and SRS TruGaming, a 3D positioning technology designed specifically for mobile games. SRS’ mobile technologies have shipped in several million Android and Windows Phone 7 devices to date.

“We are excited to be working with SRS Labs to bring HD-quality audio to the mobile device market,” said Raj Talluri, vice president of product management at Qualcomm CDMA Technologies. “Adding SRS Labs' advanced audio technologies and enabling them to take advantage of Qualcomm’s high performance and low power DSP inside the Snapdragon chipset brings significant value to our customers. This showcases Qualcomm’s commitment to evolve and enhance its mobile multimedia and audio capabilities.”

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