Monday, March 14, 2011

Bharti airtel launches airtel broadband TV

NEW DELHI, INDIA: India's leading telecommunications company, Bharti airtel today announced the launch of ‘airtel broadband TV’. Adding another dimension to its strategy of multi-screen convergence, airtel broadband TV is a unique service which enables the customers to watch live TV on their computers or laptops.

Customers can now watch TV without having to buy an extra TV set or cable connection/set top box or an air antenna by simply subscribing to airtel broadband TV with attractive monthly subscription packs starting at INR 49!

The 28 Live TV channels are across genres, languages and include the likes of UTV Bindass, UTV Movies, Bloomberg UTV , TLC, Animal Planet, all Discovery channels, Sakshi TV, Live India, NE TV, Otv News, Suvarna News and Tarang Music. airtel broadband TV also works on Wi-Fi giving customers the freedom to watch TV anywhere in their homes. Besides, while watching airtel broadband TV one can multi-task like browsing the net and working on the laptop or computer at the same time.

Girish Mehta, CMO, Telemedia Services, Bharti airtel, said: “We are delighted to announce the launch of airtel broadband TV for our valued customers. Revolutionizing the TV watching experience, this initiative is part of our larger commitment to offer an enhanced broadband experience to our customers. We will soon be adding more content under news, soap and infotainment categories.”

What’s more-bandwidth consumption for watching airtel broadband TV will not add to the customers' Broadband Plan data usage, except for users in Noida and Punjab.

To avail this service all that airtel broadband customers need to do is visit www.airtellive.com and subscribe to their Monthly Subscription Pack of choice by clicking on the Live TV option. Currently, customers have the option to watch 28 Live, 19 VOD (Video on demand) channels and 12 movies basis the chosen subscription plan. Watching broadband TV requires standard Macromedia Flash player version 10.2 and no other specific software.

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