CALABASAS, USA: Fulcrum Microsystems has hired a new general manager and application engineering support staff to serve its growing business in China. The company has been successful working with Chinese telecom equipment companies, and the expanded resources will help the company to grow this business and expand to new data center networking and broadband access manufacturers.
Jack Yip joins the Fulcrum team as general manager of Asia sales bringing more than 20 years of industry experience with some of the semiconductor industry’s leading firms. Before Fulcrum, Yip was vice president of sales for APAC-South for Mindspeed Technologies, having worked his way to that position from area sales director for south China sales. He’s also worked for Rockwell Semiconductor Systems/Conexant and for Motorola. He holds an undergraduate degree in electronic engineering from Hong Kong Polytechnic University and a master’s degree in communications and signal processing from Imperial College (London). He also has an MBA from The Chinese University of Hong Kong.
“Fulcrum Ethernet switch products have generated more than 200 design wins in the data center and broadband access markets. With the recent launch of our third-generation FocalPoint FM6000 switch family, Fulcrum has the best 10G/40G Ethernet switch solutions for data center networks, which is one of the fastest growing markets in networking today,” said Dave Markowski, Fulcrum’s vice president of worldwide sales. “China’s market for this equipment is just now emerging, and additional resources are just what we need to ensure that we maximize our opportunity with these emerging companies while also providing excellent service to our growing telecommunications equipment customers.”
Fulcrum is also represented in China by Eastele Technology, a distributor with offices in all of the five major cities across China and in Hong Kong.