Tuesday, March 22, 2011

Interop intros messaging personalization and control

FORT MYERS, USA: Interop Technologies, a provider of core wireless solutions for messaging, device management, and connectivity gateways, announces availability of its Messaging Personalization and Control (MPAC) technology for wireless and broadband network operators. The MPAC software can be added to Interop’s existing messaging solutions or any other vendor’s existing messaging platforms to improve the quality and value of the subscriber messaging experience.

Interop Technologies’ MPAC technology enables operators to offer enhanced messaging features to their Short Message Service (SMS), Multimedia Message Service, (MMS), and Session Initiation Protocol (SIP) subscribers. These features include personalization, such as message copying and forwarding, group messaging, and the ability to create an auto-reply and a personalized signature.

MPAC archive functionality enables subscribers to store and access SMS and MMS messages online, saving storage space on handsets and preventing loss of stored pictures and messages. With MPAC, subscribers also can more easily share pictures and videos using social media applications.

Using Interop’s MPAC technology, subscribers can filter their messages—or their children’s messages—to avoid inappropriate messaging activity. Such parental controls are important due to recent increases in cyber bullying. MPAC filtering controls support blacklisting and whitelisting phone numbers, e-mail addresses, and domain names.

Parents and businesses can leverage MPAC features to manage messaging costs and control usage. For example, MPAC can apply time-of-day controls, limit the number of messages sent during a particular month, and block all international messages or those originating from specific countries.

Interop also offers a customized subscriber portal that can be easily integrated with operators’ existing services, as well as other Web portals and mobile applications, to help subscribers easily set up their personalization features and controls. The portal gives operators the opportunity to further enhance their brand by customizing the portal, as well as to utilize the portal to up-sell services and generate online advertising revenue.

“MPAC delivers more of the features that messaging subscribers want,” said Jim Dwyer, III, Vice President, Product Management, Interop Technologies. “These enhancements support operators’ efforts to increase subscriber loyalty, reduce churn, and realize more value from their existing customer base.”

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