Nokia debuts first ever ‘Touch and Type’ design with two stylish devices

BANGALORE, INDIA: Introducing a new trend in the mobile handset space, Nokia India today announced its debut in ‘Touch and Type’ design with the launch of two new stylish devices, Nokia X3 – 02 and Nokia C3 – 01 in Bangalore.

As Nokia’s latest ‘Touch and Type’ offerings, both the devices offer consumers the best of both worlds by combining keypad functionality with a sleek touch screen interface.

This latest relevant innovation by Nokia is based on in-depth research and consumer feedback which reveal that mobile users who have invested years in becoming fast one-handed, one-thumb texters want to maintain their speedy edge for SMS, chat and instant messaging - yet enjoy the benefits of touch. The new Nokia X3 – 02 and Nokia C3 – 01 Touch and Type are perfect examples of bringing new consumer value by giving users a larger touch screen with clear icons and menu and a familiar keypad keeping critical keys such as the send and end keys.Source: Nokia.

Viral Oza, Head, Activation, Media and Online Marketing Nokia India said: “As a responsible leader, Nokia strives to enhance customer value with each innovation. With this debut in the Touch and Type design we offer consumers the best of both worlds and bring the world on their finger tips. Both the new devices, Nokia X3 – 02 and Nokia C3 – 01 have the ideal design for SMS and social networking where fast and frequent input is required, along with touch capability, which is ideal for functions such as smooth browsing and controlling applications like music and games.”

Marrying aesthetics with features, the two new Touch and Type devices by Nokia are designed for those who like to stay connected with friends and family and share experiences with their social group. The devices allow great email and IM experience using Nokia Messaging, enable fans of social networking to share moments captured on the 5 megapixel camera with 4X zoom on Facebook and MySpace; and enjoy fast access to Internet with WLAN.

Nokia X3-02 is 3G enabled and has an in-built music player and FM radio. Additonally, the Nokia X3 – 02 offers dedicated music and messaging keys and comes in at a very thin 9.6mm – making it one of the slimmest Nokia phones ever.

Nokia C3-01 is among the smallest Nokia touch devices with enhanced usability and is designed for people who want their intuitive and familiar Series 40 UI experience, enriched with touch.

The Nokia X3 – 02 is priced at Rs. 8,839, while Nokia C3 – 01 is priced at Rs. 9,389.