Airpush and Apsalar announce new partnership

SPAIN: Airpush, winner of the "Best Mobile Ad Network" at the 2012 MEAs, and Apsalar, provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, have entered into a joint agreement to provide in-app analytics to developers in Airpush’s extensive ad network.

The two companies announced the platform integration at the Mobile World Congress in Barcelona, Spain, the mobile industry’s premier global conference, here through Feb. 28.

Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform, creating one of the most advanced group of tools available for Android app developers in one place. With Apsalar's in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization.

Additionally, with Apsalar's analytics, marketers will have access to additional tools to more effectively measure and optimize the ROI of all their advertising campaigns -- including installs and user revenue generated by each campaign -- in one, centralized dashboard. Combined with the ability for Airpush to drive industry leading streams of reliable revenue, the new platform represents the most significant resource available to Android developers in the world today.