Allot MobileTrends report highlights segments in mobile digital lifestyle

ISRAEL: Allot Communications Ltd announced that its Feb 2013 Allot MobileTrends Report shows how subscriber traffic analysis can be used by operators to segment and create innovative service packages for different groups of data subscribers according to their digital lifestyle.

Each segment is defined by parameters that include online activity, daily usage patterns, content consumed and the overall effect their activity has on the network. The statistical information contained within the Feb 2013 MobileTrends Report was aggregated from several participating mobile operators around the globe and the data collected was entirely subscriber-anonymous.

The report highlights the value of understanding individual digital lifestyles from the network operator perspective. By analyzing the traffic of subscribers and performing a statistical analysis of their traffic patterns and online behavior, Allot identified five distinct digital lifestyles. These segments include: Info Seeker, Info Guzzler, Social Monitor, Social Mingler and the Digital Mover and Shaker.

The Digital Lifestyle Segmentation - key findings

The Info Seeker - represents 32 percent of subscribers that use ad-hoc browsing to access information and a sizeable part of their action is in the evening.

The Info Guzzler - represents 5 percent of subscribers that access content mostly during the day and their top applications used are P2P and other downloading.

The Social Monitor - represents 14 percent of subscribers that access content mostly during mid-day for Social Networking, Video and VoIP.

The Social Mingler - represents 15 percent of subscribers that use multiple application types such as Social Networks, Video and Browsing mostly during mid-day and evening.

The Digital Mover & Shaker - represents 34 percent of subscribers combining personal data activity with social data activity and are online around the clock.

The report also includes the breakdown of leading applications used by the different segments, including Facebook, Twitter, YouTube, BitTorrent, Skype and general browsing.  In addition, the report analyzes the time-of-day the content is accessed or downloaded.

"This report emphasizes how mobile operators can capitalize on digital lifestyle segmentation while simultaneously increasing loyalty among subscribers,” said Andrei Elefant, VP, Marketing & Product Management at Allot Communications. “Allot’s market-leading solutions allow operators to perform similar analysis on their own networks and tailor their offerings to the different lifestyles of their customers in order to improve quality of experience and create true value for their customers.”