SPAIN: Visa’s global alliance with Samsung to enable the Visa Mobile Provisioning Service and allow users to make contactless payments using Visa’s payWave mobile payment app on NFC-enabled Samsung devices is encouraging news for the NFC industry, and particularly also for other handset vendors planning to launch NFC devices.
Visa recently also announced a managed mobile money solution targeted at mobile operators and financial institutions. With its strong brand, Visa can help to drive the development of both the OTT and operator-led mobile payments market.
Informa Telecoms & Media believes that Visa can play a significant role in helping to drive the availability of NFC phones and deployment of NFC services by working with the operators, handset vendors and the financial institutions. So far, handset vendors have been slow at introducing NFC phones because most mobile operators have not yet deployed commercial NFC services.