USA: Customers want more choices in how they can mix and match services, and they are willing to pay for a greater degree of personalization across services, such as: Email, Web Browsing, Social Networking, Multi-User Gaming, Sports/News/Video, Voice over IP, TV and Movies, Cloud, Remote Lock/Remote Wipe.
In addition, customers ranked pricing concepts based on Usage and Specific Applications higher than those based on Bandwidth/Performance, Family Sharing/Bundling of Devices, Casual Usage, or Free Access with Advertising. Service providers have an opportunity to generate incremental revenues if they sell tailored services to customers whose devices are capable, but not yet part of a mobile data plan.
These are just a couple of the insights found in Signals Research Group’s “Mobile Broadband Pricing and Bundling – the Voice of the Consumer,” a report of unparalleled scope in quantitative and statistical analyses about subscribers’ preferences for pricing and service bundles, and the factors driving their choices.
Sponsored by Tekelec, the report provides composite and regional data gathered from almost 3,500 mobile broadband consumers spanning five countries: Brazil, India, South Korea, the United Kingdom, and the United States.
The result is a gold mine of information service providers can use to build personalized revenue-generating services and customer loyalties. “Understanding demographic differences, device ownership, and existing service experience indicators will help service providers understand customers – what engages them, what disenchants them, what moves and inspires them – not only as individuals, but also as members of communities and groups in an increasingly mobile and social-media-oriented world,” said Houck Reed, VP, product management and marketing, Tekelec.