iOnRoad named as CES Innovations 2012 Design and Engineering award

NEW YORK, USA: Picitup announced that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree in the “Software and Mobile Apps” category for its iOnRoad personal driving assistant mobile app. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.

iOnRoad improves driving in real-time using the power of advanced smartphones. The app uses the smartphone’s native camera and sensors to detect vehicles in front of the vehicle, alerting drivers when they are in danger. iOnRoad’s VisualRadar, maps objects in front of the driver in realtime, calculating the user’s current speed using native sensors. As the vehicle approaches danger, an audio-visual warning pops up to warn the driver of a possible collision, allowing them to brake in time. The app can be used in “background mode,” allowing users to use the navigation app or take phone calls, while still remaining safe on the road.

“We take great pleasure in being named an honoree for the International CES Innovations 2012 Design and Engineering Awards,” said Alon Atsmon, CEO of Picitup, developers of iOnRoad. iOnRoad is at the forefront of a movement in leveraging the smartphone’s native technologies, sensors and accelerometers.”

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. The Best of Innovations honor is awarded to the products with the highest judges’ scores and will be featured in the Innovations Design and Engineering Showcase at the 2012 International CES.

Picitup’s iOnRoad will be displayed at the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: the Official Press Event of the International CES from 4-7 p.m. on Sunday, January 8 in the Venetian Ballroom of the Venetian.