Mobile commerce brings new area of development for content providers

CAMBRIDGE, USA: Traditionally, the mobile payments and banking opportunity has been geared toward banks and mobile operators. However, we believe CRM providers, mobile coupon aggregators, social networks and others will play a fundamental role in convincing merchants and end users to embrace mobile commerce, according to Jose Magana, Senior Analyst and Pyramid's Practice Leader for Mobile Payments and Consultant behind Pyramid's new Mobile Commerce Insight Pack.

Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable payment vendors to identify and exploit new telecom revenue opportunities in mobile payment and banking. The Mobile Commerce Landscape Insight Pack offers analysis on current trends and best practices in mobile payments in emerging and developed markets. It includes up-to-the-minute data and market forecasts, an in-depth research report and a live session with a Pyramid consultant, giving quick and direct insight into key trends.

"Content providers and handset vendors see mobile payments as a new area of development where there are significant opportunities to combine coupons, mobile POS, and social shopping," says Magana. Most of the money to be made around a mobile payment system lies outside of the payment transaction itself. A successful payment system must engage the consumer and merchant by adding value to the status quo by either making it more cost efficient, more convenient or provide better information for both parties. "Which technology to embrace, who will cover the costs of deployment, and which operators, vendors and banks to partner with are all important questions that need to be addressed," he explains.