Monday, November 7, 2011

Orange Vallée to use Amobee platform

REDWOOD CITY, USA & CHATILLON, FRANCE: Amobee, the company defining mobile advertising, is the mobile advertising partner for France Telecom’s Orange Vallée, bringing mobile products to market with unprecedented success.

The most recent campaign to introduce Orange Vallée’s innovative voicemail and messaging application, On Voicefeed, leveraged Amobee’s advanced mobile advertising solutions and services to execute a highly visible, multi-national mobile advertising initiative. The campaign resulted in millions of downloads worldwide.

With On Voicefeed, Orange Vallée has effectively reinvented contact management to facilitate and enhance communication with users’ contacts on any operator. Unique features include: visual voicemail, voice-to-text transcription of voicemails, customized greetings for contact groups, text-to-speech functionality, VoiceTags and free messaging between ON users.

“Jean and the team at Orange Vallée are trailblazers and innovators in the mobile space. On Voicefeed is an amazing app that became an instant success with users because of the effective use of mobile advertising. We love people who think like us and we welcome Orange Vallée as the newest member of our ever increasing operator customer base,” said Trevor Healy, Amobee CEO.

Jean Donadieu, CMO, Orange Vallée said: “It has been great to partner with Amobee to use innovative mobile advertising campaigns to bring our products to mobile users. We needed a mobile advertising strategy that would drive multi-national awareness and result in downloads of our products. After the successful On Voicefeed campaign, Amobee continues to be our mobile advertising partner of choice.”

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